Over the course of a conference duration, many conversations and debates were had around business strategy and project alignment. I noticed throughout, every time I mentioned bringing projects in alignment with corporate strategies, my fellow expert would casually correct me to indicate that "projects are driven by strategy, initiated to achieve a set of outcomes."
His theory? Creating alignment isn’t something we should need to do. If the outcomes weren’t driving the project initiation, then it wouldn’t be there to begin with. While I agreed with this statement, I had several examples where existing projects could be shown to align with business strategy.